Phase 1: Design Discovery & Competitive Analysis
Our discovery stage kicks-off with understanding business objectives followed by deep dive into what is being built, why and for whom? Our benchmarking techniques followed by defining business priorities sets foundation for design approach and strategy.
Phase 2: Personas & User Journey Map
Understanding customer behaviour, attitudes, motivations and pain-points are building blocks for any digital` solution. We follow analytical approach to build user personas and their touch-points. This helps us to make confident design decisions.
Phase 3: Wire-frames & Prototypes
A quick way of visualizing an interface is by creating quick mockups and wire-frames. These are useful to validate product concepts and design approaches both with team members and users.
Phase 4: Usability Audit & Test Reports
We test the efficiency, and effectiveness of an interface based on 10 established usability principles. Our audit report gathers extensive user feedback which is critical to measure success of an interface and/or design solution.