Phase 1: Brand Platform Development
Includes information-gathering, research, analysis, feedback, and recommendations. Goal is to create a brand platform document that establishes the company/organization’s market positioning, key attributes, and target audiences.
Phase 2: Brand Identity Development
Includes creative brief, design concepts, design refinements, and a final logo and artwork/templates. Could also include a new website.
Includes elevator speech, news releases, internal presentations, long-term marketing plan.