Through creative branding practices, we make your brand relevant and attractive
Building Brands that build businesses
Branding is the visual and thought-provoking component of your company that symbolizes your company’s mission. We build brands from scratch, strategically placing together elements to tell your story. The best marketing is conversational and the greatest points of brand traction stem from social recommendation. Social platforms are only as useful as the creative implementation of content. We establish emotional and lasting relationships between brands and target demographics by optimizing content curation across popular social platforms.
The branding process doesn’t stop when once logos and style guides are completed. Your brand needs to be promoted, dynamic and adaptive to maintain its competitive edge in your industry. We manage brands and ensure your brand positioning is always fresh. We help brands to differentiate themselves from crowds of similar products and initiatives and develop emotional relationships with target audiences. We achieve this collaboratively through comprehensive internal review, competitive landscape analysis and a systematic process of message optimization.
The first and most important step, this is where it all begins. We address your company’s goals and review the story that your brand is trying to tell.
Our experts dig into your organization’s current digital standing and work with you to develop a branding strategy from scratch. We pin point your strengths and weaknesses, how to overcome that weakness and build upon the strengths.
BRAND ANALYSIS AND STRATEGY
We start analyzing everything available to us and initiate plans on how to bring your brand into the world. We Customize and finalize a solid brand strategy that speaks to your unique brand.
BRAND LAUNCH AND PROMOTION
We do a final consultation to ensure everything is in the right order and go ahead with the launch! Once your new branded identity is live, we continue the work by promoting your brand across various social media channels.
KORE BRANDING SERVICES
Frequently Asked Questions
What is a brand, and why is it critical to my company’s success?
A brand is the perceived identity of and emotional connection with your company and its products and services. A brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report—otherwise, your employees and prospects get mixed or conflicting information.
Why should I brand?
If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Branding is a strategic plan to tell your story to the world.
How often should I update my brand image?
Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking outdated. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.
Is there a difference between a logo and branding?
Yes! Although your logo acts as the business’s key identifier, it means nothing without a brand to back it up. When people see a logo, they are reminded of everything the company has done, said and produced. If a company has successfully branded itself, then the majority of people will have a similar strong reaction to the logo. Likewise, if a company has been inconsistent with its messaging, their logo will fail to bring any emotional response.
How long does it take to develop a brand identity?
Building a brand is a team effort, so the total amount of time it takes will rely on effective communication between our team and yours. Branding projects can take a few weeks to a few months. The turnaround time is impacted by factors such as the amount of materials being created, your team’s response times and the number of necessary revisions.
Any Other questions? Contact Us